This was the open-topped charabanc that famously crashed at Oxenhope on October 30, 1920.
It had been carrying supporters from Pecket Well to a knur-and-spell match at Laneshaw Bridge, when its brakes failed during its descent from Cockhill Moor. Failing to take a sharp left turn, it had demolished a wall and thrown out its rear passengers. Five died.
Members of the Oxenhope Division of the St John Ambulance Brigade used up all their lint and bandages treating the casualties, but were able to collect £14 from sightseers the following day, when postcard photographers flocked to the scene to record macabre but best-selling views like this.
Source: Keighley News 'Memory Lane' 18th October 2013